While moving from a static to a dynamic view of rural clients seems subtle, we believe it will be transformative for all actors involved in rural financial service delivery. The rural pathways model opens up the possibility for vitally important conversations between relevant national governments and the myriad of funders, service providers, and civil society actors involved in supporting inclusive rural transformation. The rural pathways model also changes the way we, as a sector, conceive of service provision. With this understanding should come appropriate changes in how service providers tailor products, bundle offerings, and communicate with their clients.
What will success look like for the sector?
Providers and funders adopt a new language around rural service provision that describes needs, services, and challenges in a dynamic way around pathway transitions and inclusive agricultural transformation.
Providers design services and product features with specific transitions, evolving customer needs, and target outcomes in mind.
Providers and governments cooperate in support of a shared, emerging vision for inclusive agricultural transformation and pathways to progress.